Today we’re going to talk a little about the lighting requirements for fresh products. Consumers’ decisions about fresh products in supermarkets are mostly influenced by color. According to a study, more than 90% of consumers take visual effects as their primary consideration when shopping, especially fresh products. And more than 80% of consumers said color was an important factor in deciding whether to buy products, accounting for more than half. In addition, color studies have shown that about 80% of consumer purchase decisions are made in supermarkets.
Therefore, the most important thing for the lighting design of fresh products is to consider how to present colors, which plays a decisive role in the sale of products. If the lighting design of the fresh product area is in place, the fresh products will look at very bright color, bright color makes them look very fresh, causing the appetite of consumption. If the lighting design is not reasonable, then the fresh area of the product will look at dim color, let people directly ignore without the desire to buy.
Good lighting design in the fresh area can improve the color of the product and promote consumer purchase desire from the appearance. Color is the language of fresh food, and vibrant tones make it feel like a vivid product. Therefore, getting the right food lighting is critical to delivering fresh about food.
At present, many light source manufacturers have some special color temperature products, for different foods, such as fresh meat, vegetables, bread. The special color temperature of the light source can enhance its own color, but also attract the attention of consumers.
Now contact us for offering your client the best lighting design.
Post time: 12-07-2021