What are the key points of commercial lighting design

Based on commercial purposes, such as good decorative effects, good atmosphere building ability, and excellent consumer guidance. Therefore, commercial lighting design has its inherent characteristics and is significantly different from home lighting.
Based on years of work experience, taking commercial stores as an example (such as clothing stores, bookstores, restaurants, etc.), we believe that commercial lighting design should generally focus on the following factors:
1. Consider the requirements of the commercial atmosphere and the environment to determine the combination of light sources and colors in each area. The color of light often plays a decisive role in creating a commercial atmosphere, and the color of light depends on the color temperature. Usually, warm colored light sources can create a stable and gentle feeling. As the color temperature increases, the light source gradually appears white and blue, giving people a bright and cool feeling. Therefore, according to the specific business characteristics and overall environmental requirements, full attention should be paid to the selection of the combination of illumination and color temperature in the design.
2. Key lighting penetrates into commercial display windows, shelves, merchandise, entrances and exits, and other spaces. The environment of the showcase should be diverse and varied, as it varies depending on the type of product, brand, display method, and spatial composition. In order to highlight certain items inside the showcase, key lighting or decorative lighting can be configured to achieve a special sense of light and texture, making it achieve the effect of color expression. Special attention should be paid to selecting lighting fixtures that can freely change the lighting defense line in the display window to meet the constantly changing needs of the displayed products.
3. Display rack lighting is a commonly used type of commercial lighting. There are generally two types of display racks, one is enclosed, which is purely for display purposes. Another type is open, which is designed for display in self selected shopping malls. The vertical illumination of its lighting design is 1.5-5 times that of the general lighting in the entire commercial environment. Only when certain lighting requirements are met can a special commercial effect be produced.
4. The expression of product texture often arouses customer curiosity, requiring that the material and surface treatment characteristics of the product be closely combined with the characteristics of the light source and light quality in lighting design. Directional lighting fixtures project light in one direction onto the surface of an object, increasing the contrast between light and dark surfaces. This can effectively reflect the gloss of the illuminated surface of the object.
5. How to choose lighting fixtures in commercial lighting
The appropriate shading angle, beam angle, and light distribution curve of the lighting fixtures are also very important. The shading angle of lighting fixtures also plays an important role in limiting and eliminating glare. The larger the shading angle, the less glare. But if the shading angle is too large, the efficiency of the lamp will become very low. So, we generally recommend selecting the shading angle of the lamp between 15-30 degrees.